The Advertising Council INC
UEI JV39FYRGTSF3 CAGE 5M604 Active New York, NY
Other Than Small Business · Data through September 16, 2026
Obligations by fiscal year
| Fiscal year | Obligations |
|---|---|
| FY2026 | $9.4M |
| FY2025 | $11.0M |
| FY2024 | $12.5M |
| FY2023 | $11.7M |
| FY2022 | $13.7M |
| FY2021 | $6.9M |
Agencies, NAICS, and PSC codes
| Agency | Obligations | Share |
|---|---|---|
| Department of Transportation | $43.9M | 67.2% |
| Department of Veterans Affairs | $12.6M | 19.3% |
| Department of Homeland Security | $6.7M | 10.2% |
| Executive Office of the President | $2.1M | 3.2% |
| Agency for International Development | $0 | 0% |
| NAICS code | Obligations | Share |
|---|---|---|
| 541810 — Advertising Agencies | $65.2M | 100% |
| 541613 — Marketing Consulting Services | $0 | 0% |
| PSC code | Obligations | Share |
|---|---|---|
| R701 — Support- Management: Advertising | $58.6M | 89.8% |
| T006 — Photo/map/print/publication- Film/video Tape Production | $6.7M | 10.2% |
| R426 — Support- Professional: Communications | $0 | 0% |
Contract type and set-aside mix
| Contract pricing type | Obligations | Share |
|---|---|---|
| Cost No Fee | $33.0M | 50.6% |
| Firm Fixed Price | $32.2M | 49.4% |
| Set-aside type | Obligations | Share |
|---|---|---|
| Not Specified | $47.5M | 72.9% |
| No Set Aside Used. | $17.7M | 27.1% |
Place of performance by state
| State | Obligations | Share |
|---|---|---|
| NY | $59.5M | 91.2% |
| DC | $5.8M | 8.8% |
Largest contract actions on file
| Award | Agency | Period of performance | Obligation | Record |
|---|---|---|---|---|
| 693JJ922F00105N · NAICS 541810 | Department of Transportation | August 30, 2022 – September 29, 2027 | $2.8M | View on USAspending |
| 693JJ922F00105N · NAICS 541810 | Department of Transportation | August 30, 2022 – September 29, 2027 | $2.8M | View on USAspending |
| 693JJ922F00102N · NAICS 541810 | Department of Transportation | September 13, 2022 – September 29, 2024 | $2.7M | View on USAspending |
| 36C10X26P0035 · NAICS 541810 | Department of Veterans Affairs | September 28, 2026 – September 27, 2027 | $2.3M | View on USAspending |
| 36C10X20P0155 · NAICS 541810 | Department of Veterans Affairs | September 28, 2020 – September 27, 2023 | $2.2M | View on USAspending |
| 36C10X23P0088 · NAICS 541810 | Department of Veterans Affairs | September 28, 2023 – September 27, 2025 | $2.2M | View on USAspending |
| 693JJ922F00105N · NAICS 541810 | Department of Transportation | August 30, 2022 – September 29, 2027 | $2.2M | View on USAspending |
| 693JJ922F00105N · NAICS 541810 | Department of Transportation | August 30, 2022 – September 29, 2027 | $2.1M | View on USAspending |
| 693JJ922F00102N · NAICS 541810 | Department of Transportation | September 13, 2022 – September 29, 2027 | $2.1M | View on USAspending |
| 693JJ922F00105N · NAICS 541810 | Department of Transportation | August 30, 2022 – September 29, 2027 | $2.0M | View on USAspending |
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What the numbers show
No transaction in this record used a small-business set-aside; all obligations were awarded with no set-aside or an unspecified type.
Obligations decreased from $11.0M in FY2025 to $9.4M in FY2026, the last closed fiscal year.
Source: USAspending.gov, U.S. Department of the Treasury. Contract transactions FY2021–FY2026, downloaded 2026-10-21. Figures are net obligations and can include de-obligations. Department of Defense data is published with a 90-day delay. View this contractor's largest contract on USAspending.gov.
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