Young & Rubicam LLC
UEI M837GULLR4W8 CAGE 0CME6 Active New York, NY
Other Than Small Business · Data through July 1, 2026
Obligations by fiscal year
| Fiscal year | Obligations |
|---|---|
| FY2026 | $117.3M |
| FY2025 | $107.6M |
| FY2024 | $113.9M |
| FY2023 | $98.5M |
| FY2022 | $111.4M |
| FY2021 | $80.6M |
Agencies, NAICS, and PSC codes
| Agency | Obligations | Share |
|---|---|---|
| Department of Defense | $643.5M | 102.2% |
| General Services Administration | $0 | 0% |
| Department of Commerce | -$14.1M | -2.2% |
| NAICS code | Obligations | Share |
|---|---|---|
| 541810 — Advertising Agencies | $629.4M | 100% |
| PSC code | Obligations | Share |
|---|---|---|
| R701 — Support- Management: Advertising | $620.8M | 98.6% |
| R799 — Support- Management: Other | $8.4M | 1.3% |
| R699 — Support- Administrative: Other | $213K | 0% |
| R425 — Support- Professional: Engineering/technical | -$2 | 0% |
| AJ92 — R&D- General Science/technology: Other (applied Research/exploratory Development) | -$27K | 0% |
Contract type and set-aside mix
| Contract pricing type | Obligations | Share |
|---|---|---|
| Firm Fixed Price | $649.8M | 103.2% |
| Labor Hours | -$27K | 0% |
| Time and Materials | -$20.4M | -3.2% |
| Set-aside type | Obligations | Share |
|---|---|---|
| Not Specified | $629.4M | 100% |
Place of performance by state
| State | Obligations | Share |
|---|---|---|
| NY | $637.6M | 101.3% |
| TN | $6.0M | 0.9% |
| MD | -$14.1M | -2.2% |
Largest contract actions on file
| Award | Agency | Period of performance | Obligation | Record |
|---|---|---|---|---|
| N0018923FZ303 · NAICS 541810 | Department of Defense | March 29, 2023 – October 31, 2023 | $36.0M | View on USAspending |
| N0018924FZ004 · NAICS 541810 | Department of Defense | October 23, 2023 – September 30, 2024 | $35.0M | View on USAspending |
| N0018926FD069 · NAICS 541810 | Department of Defense | June 2, 2026 – November 30, 2026 | $35.0M | View on USAspending |
| N0018925FZ047 · NAICS 541810 | Department of Defense | November 14, 2024 – October 31, 2025 | $29.0M | View on USAspending |
| N0018922FZ568 · NAICS 541810 | Department of Defense | September 12, 2022 – February 28, 2023 | $28.0M | View on USAspending |
| N0018922FZ678 · NAICS 541810 | Department of Defense | September 27, 2022 – June 30, 2023 | $26.8M | View on USAspending |
| N0018924FZ710 · NAICS 541810 | Department of Defense | June 28, 2024 – January 31, 2025 | $22.0M | View on USAspending |
| N0018926FZ007 · NAICS 541810 | Department of Defense | November 15, 2025 – March 31, 2026 | $20.0M | View on USAspending |
| N0018925FZ408 · NAICS 541810 | Department of Defense | May 20, 2025 – October 31, 2025 | $19.2M | View on USAspending |
| N0018923FZ904 · NAICS 541810 | Department of Defense | September 25, 2023 – September 24, 2024 | $17.9M | View on USAspending |
Parent company
Wpp PLC (UEI V766N57M2B29)
Other UEIs under this parent
- Salmon Group INC — UEI N358T5EYS3G5
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What the numbers show
102% of this contractor's obligations on file ($643.5M of $629.4M) came from a single agency, Department of Defense.
No transaction in this record used a small-business set-aside; all obligations were awarded with no set-aside or an unspecified type.
Obligations increased from $107.6M in FY2025 to $117.3M in FY2026, the last closed fiscal year.
Source: USAspending.gov, U.S. Department of the Treasury. Contract transactions FY2021–FY2026, downloaded 2026-10-21. Figures are net obligations and can include de-obligations. Department of Defense data is published with a 90-day delay. View this contractor's largest contract on USAspending.gov.
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