True North Communications INC
UEI P1YSWCJHXFZ4 CAGE 3U1E3 Active New York, NY
Other Than Small Business · Data through July 21, 2026
Obligations by fiscal year
| Fiscal year | Obligations |
|---|---|
| FY2026 | $82.5M |
| FY2025 | $51.2M |
| FY2024 | $77.1M |
| FY2023 | $95.8M |
| FY2022 | $154.7M |
| FY2021 | $151.0M |
Agencies, NAICS, and PSC codes
| Agency | Obligations | Share |
|---|---|---|
| Department of Health and Human Services | $612.1M | 100% |
| General Services Administration | $0 | 0% |
| NAICS code | Obligations | Share |
|---|---|---|
| 541810 — Advertising Agencies | $612.2M | 100% |
| 541613 — Marketing Consulting Services | $0 | 0% |
| 541820 — Public Relations Agencies | -$45K | 0% |
| PSC code | Obligations | Share |
|---|---|---|
| R426 — Support- Professional: Communications | $612.2M | 100% |
| R701 — Support- Management: Advertising | -$46K | 0% |
Contract type and set-aside mix
| Contract pricing type | Obligations | Share |
|---|---|---|
| Time and Materials | $542.3M | 88.6% |
| Labor Hours | $51.2M | 8.4% |
| Firm Fixed Price | $18.6M | 3% |
| Set-aside type | Obligations | Share |
|---|---|---|
| Not Specified | $593.5M | 97% |
| No Set Aside Used. | $18.6M | 3% |
Place of performance by state
| State | Obligations | Share |
|---|---|---|
| NY | $382.7M | 62.5% |
| MD | $229.4M | 37.5% |
Largest contract actions on file
| Award | Agency | Period of performance | Obligation | Record |
|---|---|---|---|---|
| 75F40121F19001 · NAICS 541810 | Department of Health and Human Services | September 20, 2021 – March 31, 2025 | $154.7M | View on USAspending |
| 75F40121F19001 · NAICS 541810 | Department of Health and Human Services | September 20, 2021 – September 29, 2023 | $132.4M | View on USAspending |
| 75F40123F19002 · NAICS 541810 | Department of Health and Human Services | August 25, 2023 – December 31, 2026 | $95.8M | View on USAspending |
| 75F40126F19004 · NAICS 541810 | Department of Health and Human Services | July 1, 2026 – June 30, 2031 | $82.5M | View on USAspending |
| 75F40124F19003 · NAICS 541810 | Department of Health and Human Services | September 11, 2024 – January 11, 2028 | $77.1M | View on USAspending |
| 75F40125F19005 · NAICS 541810 | Department of Health and Human Services | July 23, 2025 – July 5, 2029 | $51.2M | View on USAspending |
| HHSF223201750007A · NAICS 541810 | Department of Health and Human Services | April 6, 2017 – April 9, 2023 | $18.6M | View on USAspending |
| 75F40121D00016 · NAICS 541810 | Department of Health and Human Services | July 6, 2021 – — | $3K | View on USAspending |
| 47QRAA20D0016 · NAICS 541613 | General Services Administration | November 7, 2019 – — | $0 | View on USAspending |
| 47QRAA20D0016 · NAICS 541613 | General Services Administration | November 7, 2019 – — | $0 | View on USAspending |
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What the numbers show
100% of this contractor's obligations on file ($612.1M of $612.1M) came from a single agency, Department of Health and Human Services.
No transaction in this record used a small-business set-aside; all obligations were awarded with no set-aside or an unspecified type.
Obligations increased from $51.2M in FY2025 to $82.5M in FY2026, the last closed fiscal year.
Source: USAspending.gov, U.S. Department of the Treasury. Contract transactions FY2021–FY2026, downloaded 2026-10-21. Figures are net obligations and can include de-obligations. Department of Defense data is published with a 90-day delay. View this contractor's largest contract on USAspending.gov.
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